- Story development and media placement
- Developing and implementing media relations policies
- Generating media interest and coverage –booking interviews
- Advertising production and media distribution –traditional and digital
- Advertising placement and audience segmentation
- Media relations training
integrated business planning
strategic planning and management
performance measurement
risk management
business process improvement
management accounting 
project management
business development
marketing and branding
social marketing
corporate communications 
media relations and advertising
website development
